P3 /Product

P3 Sparq OS

  • Technology
  • software
  • consulting

The turnkey Android Automotive infotainment platform. Appstore, FOTA, navigation — out of the box. Built so OEMs can launch faster, customize deeper, monetize smarter.

OEMs need to launch infotainment that differentiates them — without rebuilding the operating system. The era of bespoke head-unit code is over. The era of Android Automotive plus carmaker customization is here.

SPARQ OS is P3’s turnkey IVI platform built on Android Automotive OS. Appstore, OTA updates, navigation, voice assistant — pre-integrated and ready for OEM customization. We don’t reinvent the AAOS wheel; we deliver the customizable layers on top so OEMs reach market faster, stay in control of UX, and unlock new monetization.

Marius Mailat

Managing Director

Built for the SDV era — and proven.

200+
Apps and services available in the SPARQ Store — and growing — from navigation to entertainment to in-vehicle services.
3
Vehicle categories supported — passenger cars, commercial vehicles, motorbikes. One platform across mobility.
2016
Year P3 began Android Automotive development with global OEMs — almost a decade of AAOS engineering experience.
2026
Biggest-ever P3 booth at CES — West Hall LVCC #6719, January 6–9, with the full SPARQ ecosystem live.

What SPARQ OS delivers, out of the box.

Shorter development time, lower investment cost — that’s the SPARQ OS proposition for OEMs. Appstore, FOTA, and navigation come pre-integrated, with HMI, service layer, and Vehicle Hardware Abstraction Layer (VHAL) ready for custom branding. The platform is production-grade from day one.

Turnkey

Out-of-the-box readiness — appstore, FOTA, navigation, voice assistant. OEMs ship faster, with lower risk.

AAOS as the base

Built on Android Automotive OS — the fastest-growing in-vehicle infotainment OS globally.

Pre-integrated essentials

Appstore, FOTA, navigation, voice assistant — ready, not roadmap items.

OEM-customizable layers

HMI, service layer, and VHAL integration designed for top-to-bottom branding by the carmaker.

Faster time-to-launch

Lower investment cost than ground-up IVI development; faster from concept to vehicle.
Vehicle OEMs have complete control over what apps and services are available — by region, market, vehicle brand, and vehicle type. The SPARQ Store is white-labeled to the OEM brand, with curation and merchandising fully in OEM hands. New monetization streams, OEM-controlled.

200+

Apps and services in the store — and the OEM decides which ones are visible to which customer segment.

White-label storefront

Branded as the OEM’s own — drivers see the carmaker’s identity, not a third-party storefront.

Region & market segmentation

Curate availability by region, market, brand, or model — granular control over the catalog.

Monetization layer

Revenue-share frameworks open new income streams aligned with SDV business models.

Curated developer ecosystem

Validated third-party developers extend the store with entertainment, parking, games, charging, more.
Vehicles deserve the same continuous-updates expectation as smartphones. SPARQ OTA delivers safe, signed, remote firmware updates to vehicles in the field — closing security gaps, deploying new features, and keeping the fleet on a current state without service-bay visits.

OTA

Firmware updates — delivered over the air, signed, safe, and managed centrally by the OEM.

Continuous security

Critical patches reach vehicles in days, not at the next service interval.

Feature deployment

New capabilities reach existing fleets — extending vehicle value after sale.

Centralized control

OEM decides what rolls out to which vehicles when — staged or simultaneous.

Cost reduction

Field updates without service visits cut warranty and maintenance overhead.
The in-vehicle navigation in SPARQ OS is ElectricRoutes — P3’s purpose-built EV trip planner — feeding directly off the vehicle’s State-of-Charge. Routes calculate ideal charging stops based on live battery state, the OEM’s preferred charging-network partnerships, and driver preferences.

SOC

State-of-Charge–aware routing — the car’s real battery state, not the driver’s estimate.

Native integration

ElectricRoutes is built into SPARQ OS — no app-store retrofit, no phone mirroring.

OEM charging partnerships

Routes can prefer the OEM’s partner networks — strategic charging-deal alignment built in.

Pre-trip continuity

Trips planned on phone or web (ElectricRoutes app / web planner) seamlessly continue in-car.

EV-first UX

Designed for EV reality — not a combustion-era nav UI with chargers retrofitted.
Launched commercially at CES 2026: full Apple CarPlay and Android Auto integration inside SPARQ OS, powered by VNC Automotive’s Cobalt Link+. The driver gets familiar phone projection alongside the OEM’s branded SPARQ experience — no compromise between native and projected.

2026

CES launch with VNC Automotive — Apple CarPlay and Android Auto fully pre-integrated into SPARQ OS.

Apple CarPlay

First-time CarPlay support in SPARQ OS — drivers’ iPhone projects natively.

Android Auto

Full Android Auto functionality alongside the SPARQ HMI.

VNC Cobalt Link+

Powered by VNC Automotive’s mirroring technology — a Cambridge-based connectivity specialist.

Pre-integrated, not bolt-on

OEMs adopting SPARQ get the connectivity solution pre-validated — faster certification, fewer surprises.
SPARQ OS is built around an open, validated partner ecosystem. Audiokinetic for spatial audio. FPT for Smart Cabin AI. RemotiveLabs for virtualized vehicle development. VNC Automotive for phone projection. P3 curates the integrations so OEMs don’t have to manage them one by one.

4+

Lead ecosystem partners — Audiokinetic, FPT, RemotiveLabs, VNC Automotive — and a growing community.

Audiokinetic Wwise Automotive

Spatial audio for warnings and branded sound — synthetic engine sound, immersive UX.

FPT FACE Smart Cabin AI

Smart-cabin platform with AI voice assistant, ADAS-assisted comfort, seamless connectivity.

RemotiveLabs

Fully virtualized vehicle development environment — CES 2026 demo partner.

Open to OEM partners

Validated Android Automotive solutions across entertainment, games, parking, charging.

What OEMs gain with SPARQ OS.

Four outcomes our automotive customers measure before, during, and after launch.

Faster to launch

Turnkey AAOS-based platform with pre-integrated appstore, FOTA, navigation, voice — months saved versus building from raw AOSP.

OEM stays in control

SPARQ Store branding, app curation, monetization — fully OEM-owned. The carmaker’s brand is the storefront, not a third party’s.

New revenue streams

Software-defined-vehicle economics start with monetizable infotainment — SPARQ provides the rails for OEMs to capture them.

Ecosystem-validated

Audiokinetic, FPT, RemotiveLabs, VNC Automotive — pre-integrated partners reduce certification risk and accelerate launches.

Notes from our work.